Let’s talk about your small business on the web.
How Website Management Can Help Small Business
Do-It-Yourself websites are great if your goal is to run a failing business. Your competitors are paying to show up in search engines like Google, Bing, and Yahoo, which ultimately places their brand in the right place when consumers are ready to spend money. Small businesses that want to succeed today must take an active role in their internet presence. Just having a website alone isn’t going to do very much for your business.
There are technical aspects to SEO that you aren’t going to read about in many DIY articles, such as Structured Data. Having web professionals in your corner ensures your search engine ranking won’t suffer for what you don’t know or understand. When you hire us, you are leveraging our experience and expertise, leaving you time to do what you do best, make money. The good news is that we’ve designed our pricing and services to fit within the budgets of most small businesses.
The Role Of Content Marketing In SEO
A large part of what we do is content marketing. Pretty much everything we do revolves around this. When I say content I’m talking about creating text and generating images for every part of a website. When I say Content Marketing, I’m talking about blog posts. Content Marketing is how we reach consumers across the internet on your behalf. If you aren’t familiar, a blog post is…
A blog (a truncation of the expression weblog) is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (“posts”). Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page. Until 2009, blogs were usually the work of a single individual, occasionally of a small group, and often covered a single subject or topic.
We promote brand awareness and create interest in your business’ products and services with valuable content by engaging consumers on social networks and expand that awareness through likes, shares and other types of social interactions. Furthermore, these interactions also get calculated by search engines and show a real-world interest in your brand online. Utilizing Social Networks, combined with Search Engine Optimization techniques applied to content and the website itself improves SEO.
The Making Of A Blog Post
Our writing aims to highlight your products and services and uses for them. Some of the ways we do this might be to write about seasonal services or promote a sale. We consult with clients in order to learn about their services and products. We combine the knowledge we gain about our clients’ business through consultation and regular communication with research into relevant topics and then use this to publish original content.
Because we focus on small business, we focus on local SEO which improves ranking for search results in certain geographic regions and is targeted toward local consumers. To do this we create content that is regionally focused and we really enjoy this part of our job. Here are some pictures from our treks to curate information and content.
The Importance Of Active Participation
While we manage the online assets of our clients, we always encourage them to take an active role in their business’s web presence. We are always a phone call or email away for questions and consultation. We like working directly with clients so we are available for meetings whenever you want to go over anything face to face.
Our most successful clients also have an active role in social networks and building relationships with consumers. This helps build an audience for marketing content and initiates conversions. We help clients get the most out of their online assets and maximize the impact of every post and interaction. This kind of cooperative approach produces more interaction and interest from consumers and keeps business owners in the loop about their online presence, the state of their assets, and the direction of their growth.
Protecting Your Web Presence
Most SEO and Content Marketing companies that work primarily with small business don’t expose the “magic” they use to generate traffic. We don’t rely on magic, but rather the guidelines provided by the services we work with. Our goal is to connect consumers with the products and services our clients offer, not just drive traffic. We also don’t prescribe to shady tactics such as holding online assets hostage or promise anyone that we will get them the number one position on search engines.
Unattainable promises and questionable practices will lead to the ruin of your business’s web presence. We work to get businesses to the top of searches for certain keyword phrases and geographic targets. Our clients retain ownership and control of their online assets and we ensure total transparency.
Building value in your business’s online presence is like building equity in your home or investment property. It’s something that you build and improve upon over time. The result of doing things the right way in the world of SEO are increased revenue and staying power. The result of being too aggressive and using questionable strategies are temporary and dangerous to the long-term web presence of any small business.
Affordably Priced Results
In the first year under Gap Creek Media, several of our clients that have seen more than a 500% increase in interaction with their brand and online assets. We are helping small business grow and our results are consistent. Check out our Services & Pricing page, then contact us to schedule a meeting to discuss your business’s web presence.
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