Privacy Policy

If you are concerned about your online privacy, we recommend that you find guidance for how to protect your privacy online at, find free privacy tools provided by, and learn about "Do Not Track" from the Future of Privacy Forum.

This Privacy Policy is subject to change without notice. Last Updated February 21, 2022, 12:19 PM (CST)


  • Part 1 of this privacy policy applies solely to data collected by this website.
  • Part 2 of this privacy policy applies to data collected by third-party websites and services.

Part 1 - Data Stored by Gap Creek Media

This section (Part 1) applies exclusively to information collected by this website's server-side hardware and software and does not apply to information collected by third-party services linked to or embedded in this website.


We use forms to facilitate communication and to provide technical support to website visitors. These forms ask for personally identifiable information. Providing your information is completely optional and voluntary on your part. However, this information may be required to comply with any request.

To help prevent fraud and abuse, IP addresses are collected and transmitted by email with the form's contents to our email address. Emails received from form submissions are only retained while relevant to an ongoing request. Information required for accounting and tax purposes will be retained in accordance with Federal, State, and local laws.

In such case that you have submitted a form and would like us to expedite the deletion of your information, you may request all data be permanently deleted. To identify your information, be sure you provide either a matching IP address or email address so that we may identify your information to be provided to you or deleted and select to delete or provide you with your information. To receive an export of your data, we may require you to verify both a matching email address and IP address.


Cookies are required for the proper functioning of this website, such as for the use of forms or signing in to your account when such forms or user accounts are available. These cookies are not used for tracking, and they will expire within 30 days.


When you submit sensitive information via the website, your information is protected by an SSL. Wherever we collect sensitive information, that information is encrypted and transmitted securely. You can verify this by looking for a lock icon in the address bar and looking for "https" at the beginning of the web address in your browser.

What rights you have over your data

If you have submitted personal information on this website, you can request to receive an exported file of the personal data we hold about you. You can also request that we delete any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Your Access to and Control Over Information Collected on This Website

Go to our Technical Support form to:

  • Request an export of your data
  • Request that we permanently delete your data

Part 2 - Third-Party websites and services

We have provided a list of third-party services and resources that we may integrate into this website to help you identify your privacy rights and responsibilities according to those services and resources.

Website Management and Hosting

The management and hosting of this website is performed by third parties and uses computer hardware controlled by a third-party. Information collected by this website will be transmitted to the aforementioned computer hardware and will be accessible by third parties for the purposes of maintenance, technical services, and general management of this website and supporting services.

The Privacy Policy links in this section of our policy are to notify you of the policies that govern the operation and administration of this website. Your use of this website constitutes consent of these policies where your privacy may be affected.

Website Management: Gap Creek Media - Privacy Policy

Backups & Security: BlogVault - Privacy Policy

Website Hosting: Google Cloud - Privacy Policy

MailPoet ®

MailPoet ® is an email sending and marketing platform. We may embed subscription forms on this website for use with MailPoet. By submitting any form on this website, you acknowledge the use of MailPoet for our email sending service and that we are subject to and bound by our agreement with MailPoet's Data Collection Policy.

Rackspace ®

We use Rackspace ® for our email hosting. By submitting any form on this website, you acknowledge the use of Rackspace for our email hosting and that we are subject to and bound by our agreement with Rackspace's Privacy Policy.

Statcounter ® (Activity Tracking & Cookies)

Statcounter ® is an online service which helps us to understand our visitors; for example, how visitors find our website, how long they spend on our site, which web pages they are most interested in etc. We use Statcounter because better understanding how visitors are interacting with our website helps us to improve the content, design and functionality of our site. This allows us to offer a better online experience to our visitors.

Statcounter uses cookies and other technologies to collect data on visitors and visitor activity on our website. This data includes:

  • Time and date of visit (this can help us to identify and plan for busy periods on our website)
  • IP address (this is a numerical label assigned to a device by an Internet Service Provider to enable the device to access the internet)
  • Browser and Operating System (this can help us to make sure that our website functions correctly in the browsers/operating systems used to access our site)
  • Device Information e.g. device type and screen size (this can help us to make sure that our website functions correctly in the devices used to access our site)
  • Referring Data e.g. a search engine link (this can help us to understand which search engines are helping visitors to find our website)

Furthermore, when you visit our website a Statcounter cookie (called "is_unique") may be placed in your browser. This cookie is used only to determine whether you are a first-time or returning visitor and to estimate unique visits to the site.

You can learn more about cookies from Statcounter and set your browser to refuse same here:

For further details, please see the Statcounter privacy policy the:

Google Maps ®

We embed Google Maps ® to help website visitors locate our place of business. Use of this feature requires agreement with Google's Privacy Policy. Such agreement is between the reader and Google and is separate from your agreement with the Privacy Policy for Gap Creek Media.

Google reCAPTCHA ®

We embed Google reCaptcha ® to use with forms as an added layer of deterrence to spam and other malicious uses. Gap Creek Media reserves the right to include software that reduces spam and improves security for website visitors and our customers. For issues regarding privacy, please see Google's Privacy Policy.

Google Fonts ®

We embed Google Fonts ® to provide a more enjoyable reading experience on our website. Gap Creek Media reserves the right to include software that improves the overall end-user experience for website visitors and our customers, and that represents an aesthetic representation of our brand and an extension of our speech. For issues regarding privacy, please see Google's Privacy Policy.

YouTube ®

We embed YouTube ® videos utilizing Privacy Enhanced Mode in order to bring the quality and familiarity of YouTube while limiting tracking of our website visitors. Gap Creek Media reserves the right to include software that improves the overall end-user experience for website visitors and our customers, and that represents an aesthetic representation of our brand and an extension of our speech. For issues regarding privacy, please see Google's Privacy Policy.

Jetpack ®

Jetpack is a third-party plugin that provides extra software functionality to our website. This section describes the privacy implications of this software.


Data Used: To deliver this functionality and record activities around site management, the following information is captured: user email address, user role, user login, user display name, and local user IDs, the activity to be recorded, the site ID of the site on which the activity takes place, the site’s Jetpack version, and the timestamp of the activity. Some activities may also include the actor’s IP address (login attempts, for example) and user agent.

Activity Tracked: Login attempts/actions, post and page update and publish actions, comment/pingback submission and management actions, plugin and theme management actions, widget updates, user management actions, and the modification of other various site settings and options. Retention duration of activity data depends on the site’s plan and activity type. See the complete list of currently-recorded activities (along with retention information).

Data Synced (?): Successful and failed login attempts, which will include the actor’s IP address and user agent.

Gravatar Hovercards

Data Used: This feature will send a hash of the user’s email address (if logged in to the site or — or if they submitted a comment on the site using their email address that is attached to an active Gravatar profile) to the Gravatar service (also owned by Automattic) in order to retrieve their profile image.

Payments Block

Data Used: To facilitate new signup and renewals, the following is sent to Stripe (governed by Stripe TOS): Name, Credit Card number, CVV, Expiry date. Note – the credit card details are not stored by us – this data is collected and stored by Stripe. systems are fully PCI compliant.

Activity Tracked: We plan to store anonymized analytics about which step in the purchase process was reached for the purpose of improving the user experience. Cookies may be stored to implement content blocking in the future.

Data Synced (?): We create a new account for the user, or use the account associated with the email customer gives us. An explanation of data used can be found here. History of signups and billing facilitated via this feature is stored on servers for accounting and subsequent renewal purposes. For the purpose of renewing subscription, on our servers we store: Safely encrypted Stripe ID of the credit card connected to subscription, User id that initiated the purchase, Details about the product, Payment history for the subscription, Last 4 digits of the credit card and the brand – what is known in the industry as “safe details”. Also, we connect the ID of the credit card to the user id, which allows for one-click payments on other subscription products sold on network.

Pay with PayPal

Data Used: Transaction amount, transaction currency code, product title, product price, product ID, order quantity, PayPal payer ID, and PayPal transaction ID.

Activity Tracked: The PayPal payer ID, transaction ID, and HTTP referrer are sent with a payment completion tracking event that is attached to the site owner.

Data Synced (?): PayPal transaction ID, PayPal transaction status, PayPal product ID, quantity, price, customer email address, currency, and payment button CTA text.

Because payments are processed by PayPal, we recommend reviewing its privacy policy.


Data Used: To initiate and process subscriptions, the following information is used: subscriber’s email address and the ID of the post or comment (depending on the specific subscription being processed). In the event of a new subscription being initiated, we also collect some basic server data, including all of the subscribing user’s HTTP request headers, the IP address from which the subscribing user is viewing the page, and the URI which was given in order to access the page (REQUEST_URI and DOCUMENT_URI). This server data used for the exclusive purpose of monitoring and preventing abuse and spam.

Activity Tracked: Functionality cookies are set for a duration of 347 days to remember a visitor’s blog and post subscription choices if, in fact, they have an active subscription.

WooCommerce Shipping & Tax

Data Used: For payments with PayPal or Stripe: purchase total, currency, billing information. For taxes: the value of goods in the cart, value of shipping, destination address. For checkout rates: destination address, purchased product IDs, dimensions, weight, and quantities. For shipping labels: customer’s name, address as well as the dimensions, weight, and quantities of purchased products.

Data Synced (?): For payments, we send the purchase total, currency and customer’s billing information to the respective payment processor. Please see the respective third party’s privacy policy (Stripe’s Privacy Policy and PayPal’s Privacy Policy) for more details. For automated taxes we send the value of goods in the cart, the value of shipping, and the destination address to TaxJar. Please see TaxJar’s Privacy Policy for details about how they handle this information. For checkout rates we send the destination ZIP/postal code and purchased product dimensions, weight and quantities to the carrier directly or via EasyPost, depending on the service used. For shipping labels we send the customer’s name, address as well as the dimensions, weight, and quantities of purchased products to EasyPost. We also store the purchased shipping labels on our server to make it easy to reprint them and handle support requests. Stats

Data Used: IP address, user ID (if logged in), username (if logged in), user agent, visiting URL, referring URL, timestamp of event, browser language, country code. Important: The site owner does not have access to any of this information via this feature. For example, a site owner can see that a specific post has 285 views, but he/she cannot see which specific users/accounts viewed that post. Stats logs — containing visitor IP addresses and usernames (if available) — are retained by Automattic for 28 days and are used for the sole purpose of powering this feature.

Activity Tracked: Post and page views, video plays (if videos are hosted by, outbound link clicks, referring URLs and search engine terms, and country. When this module is enabled, Jetpack also tracks performance on each page load that includes the JavaScript file used for tracking stats. This is exclusively for aggregate performance tracking across Jetpack sites in order to make sure that our plugin and code is not causing performance issues. This includes the tracking of page load times and resource loading duration (image files, JavaScript files, CSS files, etc.). The site owner has the ability to force this feature to honor DNT settings of visitors. By default, DNT is currently not honored.

External Links

This website contains links to other websites. Please be aware that we are not responsible for the content or privacy practices of other websites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other website that this website links to.