Your Brand Online
Your website is the central hub of your brand online, and as such, the design and visual appeal, functionality, and ease of use are fundamental. Your website will go a long way toward consumer perception of your brand, so the design must accurately reflect the brand in the image you intend. Simple things like rounded corners vs square corners, fonts, and colors can invoke emotional responses; your website can seem familiar or new and exciting. When you sign up with us, we'll get to know your brand and provide design options catering to your vision.
Search Engine Optimization
Search Engine Optimization is a set of practices applied to various online assets under your brand that help your business be found on search engines. SEO can be applied to business listing engines, social network searches, and the big search engines you know, Google, Bing, and Yahoo. On this page, SEO is applied in two ways: on-page SEO and technical SEO. On-page SEO involves everything from navigation to page structure, headings, and keywords. SEO's technical aspects revolve around load times, code-to-content ratio, schema and metadata, sitemaps, and even security. To help navigate these practices and facilitate technical functionality such as schema, we provision the SEOPress Pro plugin.
Ongoing Management
Once you're happy with your website, we'll begin maintenance upkeep on the website design so that updates and changes to content and new content continue to have the optimal layout for every scenario, keeping the website looking fresh, appealing, and productive. Typically, we perform major design updates if the website has incurred enough changes so that the overall website design, look, and feel are maintained at a macro level. We will accommodate changes in branding in the website design while under our management.