Website structure and navigation are a particularly important topic where your website is concerned. The structure refers to the way a standard HTML-only website works. If you consider the directory or what you may recognize as folders and files on your computer or mobile device, a server hosting...Continue reading
NAP is the Name, Address, and Phone Number of your business or organization. Its relevance to SEO is both in the consistency of the data across all platforms and the volume of distribution. Allow me to break that down a little in this blog post. I will cover...Continue reading
Search engines are always evolving to evade those who want to game their system and rank high for certain keywords, regardless of whether their content serves the interest of the person performing the search. Understanding the rules of the road ensures your website doesn't rank poorly or get...Continue reading
"What's in a name" is many questions rolled into one when creating a brand that needs a name. It may seem simple but there is more to it than just checking for another business with the same name. One doesn't need a registered business to buy a domain...Continue reading
Search Engine Optimization involves several different areas of your overall web presence. It isn't just what you do on your website or by posting your link everywhere you can. In fact, posting your link all over the place without being intentional and discerning, you can easily tank your...Continue reading
