Website structure and navigation are a particularly important topic where your website is concerned. The structure refers to the way a standard HTML-only website works. If you consider the directory or what you may recognize as folders and files on your computer or mobile device, a server hosting...Continue reading
NAP is the Name, Address, and Phone Number of your business or organization. Its relevance to SEO is both in the consistency of the data across all platforms and the volume of distribution. Allow me to break that down a little in this blog post. I will cover...Continue reading
Search engines are always evolving to evade those who want to game their system and rank high for certain keywords, regardless of whether their content serves the interest of the person performing the search. Understanding the rules of the road ensures your website doesn't rank poorly or get...Continue reading
Your domain name will be used for everything from your website to business email and email marketing, posted on social media, business listings, and mapping systems. It is a large part of your online branding so it is worth taking some time on this subject before making a...Continue reading
I'm writing this content in an editor that has additional settings that will be used to categorize and store this content and combine it with other content that has been previously constructed in order to produce the full web page you are on right now. I'm using a...Continue reading
"What's in a name" is many questions rolled into one when creating a brand that needs a name. It may seem simple but there is more to it than just checking for another business with the same name. One doesn't need a registered business to buy a domain...Continue reading
Search Engine Optimization involves several different areas of your overall web presence. It isn't just what you do on your website or by posting your link everywhere you can. In fact, posting your link all over the place without being intentional and discerning, you can easily tank your...Continue reading
Choosing a hosting company may seem pretty straightforward, but there is a big fork in the road when it comes to making this particular decision. Different hosting companies offer different technologies, and knowing which of those is the best fit for your goals requires a little understanding of...Continue reading
Websites are created using various layers of code and software on a computer connected to the internet. Typically, this is done using commercial data centers owned or leased by hosting companies, most of which also sell the domain name you'll need to buy so the world can find...Continue reading