Measuring Performance

This video introduces important topics around measuring performance, like personalized search, the legal implications of GDPR, CCPA, using Google Analytics, and how to calculate conversion rates. It is critical that you educate yourself on these areas to understand how search engines work, the extent of your legal liability, and what exactly you are getting for what you're spending so you can compare this to other marketing platforms and strategies.

You don't have to blindly spend money on your best uneducated guess with your web developer or website manager. Learn how to measure performance and take control of your web presence, save money, and get reliable and predictable results.

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