Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Why Do I Need To Worry About SEO?
SEO is important because Search Engines are how people find what they are looking for in this century. Pay-Per-Click advertising attempts to pull consumers away from what they are doing. When consumers find you in a search result they are likely ready to spend money. It has a lot to do with placing your business in the right place at the right time.
How Can Gap Creek Media Help Me?
There are a handful of things that go into our SEO strategy decisions. You can learn about the basics of SEO in this PDF from Google,"Search Engine Optimization Starter Guide". We focus on website performance, Social Media Management, and publishing fresh content. use development platforms that support The Open Graph protocol, and Schema.org. These practices are essential to competing in local markets.
More About Search Engine Optimization
Google has helpful reading on how search engines work in their article "How Google Search Works". Google also helps you answer the question, "Do you need an SEO?". Furthermore, Intro to Webmaster Academy gives insight into what Google looks for when deciding the quality and relevance of your website.
Not everything you read about SEO is accurate or even useful. We highly recommend Search Engine Land for industry news. which covers more than you'll ever want to know about Search.