Content Marketing is the most visible part of what we do and it’s how we connect consumers to your products and services, and it’s the main feature of our monthly plans. Your business’s web presence should revolve around a single website, where consumers can become familiar with services and products. Consistently providing new and original content also increases your domain and page authority, key factors for a well-rounded SEO strategy.
Publishing Blog Posts
This is one of the biggest reasons we use WordPress, aside from being a great CMS. Blogs are used to provide readers with information such as news, updates, event, and even specials or sales. Blog posts are published regularly to provide a constant stream of original and relevant information. This helps maintain interest in your business through continuous engagement with consumers and readers.
Content Marketing On Social Networks
We publish blog posts to Social Networks in order to initiate consumer engagement with your business. Users of Social Networks then share this information with people they associate with on the networks. Social Network users help distribute links and posts that lead back to your business’s Social Network Page, and your website. Distributing content in this way extends the reach of your brand and drives traffic.
Content Is King
The goal of a Search Engine is to provide consumers with relevant information. A website with little to no relevant content won’t help consumers learn about a service or product. However, frequently adding original and relevant content to a blog provides Search Engines and consumers with useful information, and connects consumers with your products and services.
Content is what Search Engines use to determine the subject matter of a website, and optimizing content helps the Search Engines to make sense of the content. SEO in its entirety involves much more than just good content, but it all starts with the content on your website.